NOVACON Promotional Products

Phone Stands are sure to keep your name on top

Mark Harari — Wed, 14 Mar 2012 15:52:37 +0000

Keeping you name in front of your clients or prospects is the number one goal for most companies when buying promotional products. Which is why refrigerator magnets are so popular. But if your target audience sits at a desk nine hours a day, than consider giving away Smartphone Stands.

I have one on my desk and I can say with absolute certainty that I will not be able to live without one now that I’ve been spoiled. It keeps you phone propped up nicely for easy viewing. In fact, as I sit here typing this article I just received a call, glanced over to see who it was and kept typing away without missing a beat. You can also easily navigate through your call log, apps or text streams without having to lift your phone off the stand.

If you’re looking for a branded product that will be kept for a long time, you should seriously consider a phone stand for your next giveaway.

Novacon Launches Platform to Combat Small Business Price Discrimination

Mark Harari — Mon, 27 Feb 2012 17:17:29 +0000

PRLog (Press Release) – Feb 27, 2012 – Novacon Promotional Products announced today the launch of BMorePromotional.com, the first collective buying platform for small businesses to purchase small quantities of custom branded products at less than large volume prices.

“Every week a new product is featured and thanks to our unique group buy model, [small businesses] will be able to consolidate their purchase with many other businesses to create one giant order,” Says Mark Harari, Director of Marketing for Novacon Promotional Products. “What’s more, they will pay less then the [published] largest volume price for that item. How’s that for turning the tables on Wall Street?”

What makes the BMorePromotional.com model unique is that unlike all other group buy websites, there is no tipping point. In other words, there is no requisite number of buyers to “activate” the deal. This is a risky proposition for Novacon, who will have to honor the price even if the product-of-the-week falls short on sales.

“It became clear early on that for the idea to work there could be no tipping point,” says Mr. Harari. “You can’t expect someone trying to run a business to sit around for a week waiting to see if their order is going to happen. If they end up scrambling at the last minute to find an item because the order didn’t tip, they won’t ever come back to [bmorepromotional.com]. Novacon will always be a company where growth is based on exceeding our customers’ expectations.”

For any business owner, reliability is just as important as price. This unique variation on the group buy model demonstrates Novacon’s commitment, not only to innovation, but to their customers as well.

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2012 New Product Spotlight

Mark Harari — Thu, 15 Dec 2011 20:11:18 +0000

See our hottest new offerings for 2012! These custom printed promotional products are sure to be treasured by clients and prospects.

So keep your name top of mind with our top picks for the new year. For more information or to order a product featured here visit the New For 2012 page.

Trade Show Safaris

Bob Gatta — Thu, 01 Dec 2011 19:12:59 +0000

Every year, starting with our big industry show in January, we tread countless miles of untamed trade show aisles searching for new items for our clients.

Along the way, we encounter a variety of aggressive “sales types” pawing at us from their exhibits trying to lure us in with offers of better pricing on the same old coffee mugs, t-shirts, caps, pens, padfolios, golf tees, flashlights, etc..

Alas, we endure this drudgery on your behalf in order to find that small handful of new, exciting products which crop up each and every year. This expedition is part of our ongoing mission to provide you, our valued client, with marketing products which provide the highest return on your investment, generate leads and ultimately increase sales.

One of the big finds last year was a branded gift card for two free full color personalized luggage tags. Included is a custom branded website for recipients of the card to upload their photos and order the luggage tags, and when the tags are shipped, your logo is also imprinted on the backside of the tags. A great promotional piece that not only reinforces your brand, but also generates action and engagement.

We will be posting our 2012 finds in the hopes that we will spare you this painful exercise. Be sure to subscribe to our blog so you don’t miss out on this invaluable report. After all, it’s a jungle out there!

UPDATE: Our 2012 finds has been posted as a video blog (I think the kids call that a vlog). Check out the 2012 New Product Spotlight to see what’s hot for 2012.

Website Relaunch Grand Opening Celebration

Mark Harari — Tue, 29 Nov 2011 21:33:29 +0000

PRLog (Press Release)- Nov 29, 2011 – Novacon Promotional Products is pleased to announce the relaunch of its website, http://www.novaconpromo.com, with the Grand Opening Celebration now thru December 23, 2011.

All visitors to the website during the Grand Opening Celebration are eligible to win one of over $1000 in prizes –so be sure to submit an entry form while you’re there.

The new website design is easier to navigate and features more powerful search tools which allow you to effortlessly sift through Novacon’s thousands of products to find the perfect item for your business’ marketing needs. Visitors to the site will also find current and compelling content on topics ranging from marketing tips to business solutions.

In the upcoming weeks and months, Novacon Promotional Products will continue to improve its website to ensure that NovaconPromo.com is your first choice in filling your promotional marketing needs.

In Novacon’s mission to provide unparalleled customer service, you are encouraged to submit comments and suggestions that will help improve your online shopping experience.

As always, Novacon specialists are standing by to assist you, so don’t hesitate to call.

60 Great Safety Slogans

Mark Harari — Wed, 09 Nov 2011 19:53:14 +0000

Improving work safety should be on everyone’s mind. According to the US Department of Labor, nearly 6,000 people are fatally injured at work every year, and over four million more suffer non-fatal injuries.

Awareness is the cornerstone for all good workplace safety programs and one of the most effective ways to spread saftey awareness is through branded products with your safety message. There are hundreds of products that will coincide with your safety message and help spread awareness within your organization. We created a top 10 list of safety awareness products, which we took to 11 because as Nigel Tufnel says, “it’s one louder.”

Of course, a good slogan goes a long way. So, if you’re looking for a catchy safety slogan to imprint on your giveaway, scan through this list of my personal favorites.

60 Safety Slogans

Accidents Big Or Small, Avoid Them All
Accidents hurt, Safety doesn’t.
Are you part of the safety TEAM….(Together Employees Accomplish More)
Arms work best when attached to the body
Be a safety hero – score an accident zero
Before you do it, take time to think through it.
Courtesy and common sense promote safety.
Dare to be aware.
Don’t be a fool, cause safety is cool, so make that your rule.
Don’t be a fool. Use the proper tool.
Don’t be hasty when it comes to safety.
Don’t be safety blinded, be safety minded.
Don’t learn safety by accident.
Eyes are priceless, eye protection is cheap.
Falling objects can be brutal if you don’t protect your noodle
Fingers toes, If you are not safe Who knows?
Forget the nurse with safety first.
Forgot your hearing protection? Forget about hearing!
Get smart! Use safety from the start.
Hard hats, they’re not just for decoration.
Have another day by being safe today!
Hearing protection is a sound investment.
Is better to lose one minute in life..than to lose life in a minute.
Keep safety in mind. It will save your behind.
Lead the way, safety today.
Learn from others mistakes, don’t have others learn from you.
My job provides my paycheck, but safety takes me home.
Near miss reported today, is the accident that does not happen tomorrow.
Safety by Choice, Not by Chance.
Safety comes in a can, I can, You can, We can be safe.
Safety first makes us last.
Safety First, Avoid the Worst.
Safety first, to last.
Safety first…because accidents last.
Safety fits like a glove; Try one on.
Safety is a cheap and effective insurance policy.
Safety is a continuing journey, not a final destination.
Safety is a frame of mind – So concentrate on it all the time.
Safety is a Frame of Mind, Get the Picture.
Safety is a mission, not an intermission.
Safety is about doing the right thing, even if no one is looking.
Safety is as simple as ABC…Always Be Careful.
Safety is like a lock – But you are the key.
Safety is success by purpose – Not Accident.
Safety isn’t just a slogan, it’s a way of life.
Safety rules are your best tools.
Safety saves, Accidents cost you.
Safety starts with “S” but begins with “YOU”.
Safety starts with me.
Save tomorrow. Think safety today.
The door to safety swings on the hinges of common sense.
The safe way is the only way.
Think Safety, Because I Love You Man.
Think smart before you start.
To avoid a scene, keep your workplace clean.
Tomorrow: Your reward for working safely today.
When you gamble with safety ..You bet your life.
Work safe today–heaven can wait.
Work together…work safely.
Working safely may get old, but so do those who practice it.

Everything I learned about Marketing I learned from Michael Myers

Mark Harari — Mon, 31 Oct 2011 18:21:21 +0000

Since today is Halloween, I thought a post about the classic villian from John Carpenter’s Halloween would be fitting. Funny enough, if you apply Michael Myers’ philosophy to your marketing efforts you will do well. Just leave the kitchen knife in the drawer.

Have a clear objective

Michael’s motivation has varied widely depending on which movie you see. But whether it’s to get revenge or reunite with his family, in order to achieve his goal he needed a clear objective — kill his sister Laurie. Many business owners tend to think about their marketing objective in broad terms like “get leads”. Sure, that’s a good goal, but that’s not enough to formulate an effective strategy for a campaign. Drill down and get specific.

Be persistent

You mailed a brochure and didn’t get a single lead, so you won’t be doing that again. Right?

Wrong! What if Michael went back to the asylum after Dr. Loomis shot him six times in the chest? Think about it: there is someone who needs your product or service, they just may not need it right now. You have to continue to get your marketing message to him and when he’s ready to buy, your latest message will be sitting right there in front of him. Marketing is not a series of isolated events. It is an ongoing process that requires commitment.

Listen to your audience

Michael never said a word, he listened. And by doing so he was always able to find his sister, no matter where she went into hiding.

Listen to what people are saying about your company and about your competitors. You can keep your company image clean by responding to poor comments and thanking people for praise. You can also find weaknesses in your competition and strike at their achilles heel. Social media outlets like Twitter and Facebook are a great place to keep tabs.

Get knocked down? Get back up!

Marketing can be overwhelming to say the least. There are many obstacles to knock down your enthusiasm and when you engage in campaigns (like email marketing) that yield a less than 1% response rate, it’s easy to want to just throw in the towel. But whatever the reason for your funk, be it a financial setback, laziness or whatever, remember Michael. He always gets back up.

Don’t rush it

It’s amazing how Michael never runs after anyone. He walks slow and steady, and while the people he’s chasing are running around frantically looking for a solution to their problem, he always manages to keep up. As I said before, marketing is a process. It takes patience and dedication. Be patient and you will reach your goals.

Make an impression

When Michael’s in town, everyone knows it — and they won’t soon forget it. Whether you are sending a newsletter or hosting a webinar, be memorable. Give your prospects an experience they won’t forget and leave behind a story that has to be retold.

Happy Halloween and Happy Marketing!